Questions – Corporate Identity

Having an organized, detailed work brief will only benefit both the designer and the client, as both will be clear on the wants and needs of the business.

The designer will never know more then the client about their business, therefore it is imperative that the client is able to express their wants and needs in great detail. The designer can of course, make suggestions, offer advice on layout, design, visual enhancements etc., but nobody knows the business better then the client.

Before starting the project it’s essential to get the right preliminary information:

Complete company name

Your email

Brief description and overview of the company

What are the long term goals of your company?

Who are your main competitors?

How are you different from your competitors?

What’s the age range of your target customer base?

Do you have a tag line? If so, would you like it stated along side your logo?

Do you have any specific idea you want me to develop?

Do you have any colors that you do not wish to use?

Which 5 adjectives should best describe your logo?

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