WEB AND GRAPHIC DESIGN

JERUSALEM

CREATIVITY AND FUNCTIONALITY WORKING TOGETHER

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs- CEO

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

Design is both verb and noun. It is the beginning as well as the end, the process and product of imagination. Design is the fusion of form and content, the realization and unique expression of an idea. Design intails a part-whole relationship expressed in terms of facture, space, contrast, balance, proportion, pattern, repetition, scale, size, shape, color, texture and weight.

There is no formula for good design; each problem is unique, as is each solution.

Paul Rand, Design, Form and Chaos, pg. 3